Tuesday, December 22, 2009
Offer high value content.
If there's one thing you have that will find high acceptance in the social media, it's content. If you can produce good content; the kind that people actually read from the first word to the last, the kind that gets passed on from one person to the next and talked about, you'll find a good audience waiting for you in social media.
High value content is highly sought after in social media networks and elsewhere on the internet. After all, content is what makes the internet interesting. If you want to drive traffic to your website using social media, be popular with its users by offering them something they can't refuse.
Make content usable.
Aside from creating original and high value content, you also need to provide your target audience with a way to find it. Your content is more likely to be noticed and read if it's organized and can be located quickly. Make sure your articles are easy to use and are optimized so anyone looking for topics related to your write-up will find them easily.
Increase your presence.
Were you a hit with one write-up? Did you cause a sensation with your previous submission, driving massive traffic to your website in the process? Don't just stop there.
Consistently and frequently update your submissions to social media networks. You want to make sure that people remember you not for that one great write-up you produced but for being a reliable source of excellent content.
That way, each time you submit an article, it can ride on the buzz you have already created for yourself. Once you're a recognizable name in social media, your target audience will gladly follow your link back to your website. They'll even find you on their own.
Promote your content and your website.
Don't be shy about promoting yourself. Each time you have a new write-up or significant changes in your website, inform your target audience through e-mail. Mention the same in your podcasts and other articles you might submit to a directory.
Make sure you let people know who you are and what you have to offer. However, make sure you don't overdo it. Promoting your write-up or website too aggressively in social media networks might make you look too desperate. People are also more likely to be suspicious of your intentions if you sell yourself too hard.
Sure, people like the anonymity the internet provides but they can't help but communicate with other people they find online. That's why you should provide them with a means to use your website or write-up to air their views. Allow interaction such as comments, polls, surveys and feedback forms.
Using social media to drive traffic to a website is not exactly an easy task. In fact, it can often become labor intensive. However, if it's done well, it can be a very effective and inexpensive method to increase awareness for a website. Try to explore what you can contribute to social media and take advantage of this great source for traffic.
By. Bobby Ertanto
Website traffic is not something that is easy to get. In today's busy Internet marketplace, nearly everyone who has an Internet connection, computer, and some sense on how to work the keyboard and the mouse can make a website. Nearly everyone who has a website, some monetary and moneymaking sense, and web design savvy can earn from a website.
This can make traffic gathering an extremely difficult enterprise, which has made some people resort to high-cost marketing techniques; on the other hand, some marketers have resorted to sleazy techniques that are more annoying than fruitful.
Having traffic is one thing, but keeping it coming is another. This means that your job as a marketer is two-fold: you need to get people to notice your site, and you need to get them to keep on coming back as well. Believe it or not, there are ways to do this that do not entail you having to spend thousands upon thousands of dollars in order to be successful. You only need to know your market well enough, and know how to please people constantly without over-indulging them.
First, you need to know what your market is like. You should have a marketing scheme ready by this time. What is your target markets average age? Does your target market have any other interests? Is your target market most likely Internet savvy? This can help you look for your target market through social networks online.
Thanks to the paradigm of Web 2.0, more people are online and are aware of the Internets ability to connect people. You can exploit this by joining social networks and posting your URL, then looking for friends amongst people who have common interests.
Another more precise way of getting into Web 2.0 is through harnessing the power of forums and online groups. Join such places and simply post your URL, but do not advertise your site explicitly or sell any products and services just yet. Instead, help people out with their problems, offer advice, and present your opinions.
As your reputation builds up, start being more up front about your website: when people ask questions, direct them to a place in your URL, or say that you offer more things online. A forum or an online group is a great way to get more people to notice you, and to spread the word about your websites, products, and services.
Supplement your potential income by enrolling in an affiliate program, and by posting advertisements on your site. You can get commissions through clicks on these advertisements, thanks to programs such as Widget Bucks or Google AdSense. Although the money will trickle in, you can at least have some residual income to add to your profits.
Make sure that the ads that you post are relevant not only to your site content, but to the needs of your target market. When people see that your site is not only useful, but is giving them useful links, then you will be able to get more traffic to your site.
These are only a few tips on how you can get more traffic to your site of the Internet universe, and without spending too much. Sometimes, without spending anything at all! As long as you know how to market your site, products, and services, and as long as you know the behavior of your target market without appearing like a creep or a stalker, you will be able to get traffic to your website and have it rise in the ranks of the online elite.
Tuesday, December 8, 2009
E-list is a unique way of using e-mails to cascade information among many users of the internet. Think of the regular mailing list, it is very similar to the modern e-list. It is a list that is being kept by the company wherein there are addresses and names of individuals. This list is used by the company to send out letters and electronic mails.
Usually, there is software that is being used to set up an e-mail list. Along with a reflector, it can send out information or ads to several e-mails all at once. You also have the option of just sending one message.
There are several types of e-mail lists: the announcement list is a one-way medium of several information. A selected few is able to post into this type of e-mail list. A discussion list, on the other hand, allows any subscriber to post.
A single subscriber can send out a message to several others by posting and they, in return, can do the same thing. With this second method, an exchange of ideas and information can be done more rapidly and, eventually, more effectively.
Back in the 90's, free e-lists were offered by several sites. Most of them, however, were not able to keep up with the times and have long been gone. There are popular sites that still provide this type of service for free (such as Yahoo).
And when you do consider to finally utilize this means to attract potential clients, it is wise to know how to layout an e-list the most important thing to remember is to prioritize the names of those that are most probable to become your clients.
E-list is also an effective way to inform several people at once about freebies (to lure them), new items, special offers, or even just simple interaction. A good e-list should not bombard customers with hordes of e-mails; it should clearly state the purpose each and every time; and it allows customers to opt out whenever they want to.
Among the many options of tempting customers, having an e-list is definitely a must-have. It has been proven and it continues to prove that it is a highly efficient tool. Don't be left behind!
Utilizing Google Adwords is one of the vital tools in the internet world if you want to drive traffic to your Webpage. And why do you need to drive traffic to your website? Any website administrator or owner sees the importance of this action since traffic makes any site successful by gaining more profit through advertisement. Still confused? Let us take it one by one. We shall start with a discussion of Google Adwords.
When using the Google search engine there are noticeable listings in the right hand corner of the webpage. All of these listings is identified as Google Adwords. Google presents important texts relative to the ads within the search engine results page. This page is named Sponsored Links. When a searcher keys in a word, the links appear separately thus giving superb exposure of the listed site.
How does it work? Since Google is the most popular and the largest online search engines; it receives approximately 200,000,000 queries everyday. Because of this demand, its web administrators desire to have high ranking on the results of searches it provides. The high ranking can denote a high traffic for a particular website.
The results page of any search engine can really be a great spot for promoters to advertise a service or product using links and ads. Particularly, these are helpful to those ticket items needing maximum exposure for sales. As a result, Google launched Adwords service offering businesses an avenue to advertise their services and products to a targeted audience.
Adwords is a pay per click advertisement which is posted by people who want his or her auctions to be seen by targeted traffic on the site. Through Adwords, the item submitted will be displayed several times but these displays, will only be paid whenever a searcher ticks on the posted ad. Adwords by Google guarantees instant traffic.
How can one use the Google Adwords? An initial step is to acquire an account on Google Adwords Service. Next, you should specify your country and language; this is an important step since your prime motive is to sell. You would not want your product or service be advertised in places where they are not known or they are not being used.
After acquiring an account, you are now ready to make your ad group. This ad group consists of ad designing, keyword selection and determination of the maximum cost you are willing to pay. This also includes bidding for the amount of the ad.
Tag title is the next important thing to consider in Google Adwords. Be sure that your title tag is very captivating since this will be an essential tool in catching the attention of the target audience. As a note, title tags must describe your website accurately and clearly. This must be effective in conveying the message for your audience. Having clear messages can attract qualified leads which can be converted to sales. This can therefore signify the importance of selecting concise keywords.
Keywords must carefully be selected. There are words and phrases that can be adapted to attract more prospects. Using different words, derivatives and misspellings can lead to an increased chance of serving your ad on the website.
After deciding on a title tag for your ad, cost must be considered next to have maximum exposure. For each campaign, it is recommendable to have daily budget that is affordable and suitable. Usually, the charges are agreed upon by the client and a webmaster or administrator. Normally, a pay per day amount is considered; for example, a trading assistant who takes care of the selling of peoples stuff agrees on a $10 a day or $300 for one month listing. Generally, the charge can be as low as a dollar a day. The amount will all depend on the set agreement.
Aside from these steps, there are a few mistakes that are overlooked. These can be considered to be a profitable website. One of the mistakes is bidding on a few wrong keywords, thus missing the right ones. Another mistake is unawareness on the keywords and ads that convert web users to sales and which ones aren't profitable.
Your site won't succeed based entirely on its design and content. Although you have a very exceptional services and products to offer, it will all be a waste if you do not have capabilities and skills to advertise. Google Adwords in conclusion is a very excellent tool in gaining your sites success. It will definitely be helpful in letting you have the target traffic you will need to have maximum exposure and eventually the sky rocketing sales you dream of!
Please check this about another way to optimize your website :)
By far, the hardest challenge in search engine marketing nowadays is to get those much needed visitors to your website. Magnetizing decent and targeted traffic involves a lot of work, and, there is really no perfect standard to achieve it. Search Engine Optimization is like an art and science rolled into one. On the other hand, when you maximize the benefits and techniques of search engine optimization, you will be rewarded with a good flow of targeted visitors.
To start on the right path, and, to create a better and expected flow of eligible visitors on your website, there are some procedures and techniques that you can implement that will work great wonders for your website. This is the best part about "generic search engine optimization", if done the right way, it normally creates a long-standing profit, autonomously on the search engines continuous change on their algorithms.
Since you only want targeted visitors which are interested on the products and services which you offer on website, you do not want to waste your time and resources to get just anyone to check on your website. You will only need visitors that will be interested on what you website has to offer. Hence, before you start, ask yourself this straightforward question:
"Who are my visitors, who will then be my targeted prospects, who will finally be my future customers?"
Follow-up this questions with:
Are they corporations and businesses in any industry?
Are they professionals looking for a specific product and service that my website offers?
Who are my average website visitors? Are they regular customers or are they corporate buyers?
If indeed they are regular customers, what is their average income level? What age group do they belong to? What part of the world do they reside in?
Is there a possibility that they've visited your website before?
It is possible that they could already be your customers, which makes them frequent visitors, or, even better, frequent buyers. The more data you have on your clients and visitors, the more you will know where and how you can locate them. Keeping that data will help you analyze the subsequent simple steps in building your targeted traffic.
Search engines and directories
In the world of the "real-tine" and connected, you should be on top of the search engine's databases, as well as the most significant directories. That way you will be ensured that that when people search for a product and service they will find you.
Give free newsletters on your website
One of the least complicated and best ways to get your traffic started to your website is through newsletters. You should publish a newsletter for free on your site. The best thing about newsletters is that you will have a good list of eligible prospects, that will be interested on the products or services which your website offers. To succeed, your newsletter must be an 'opt-in type', which means they are voluntary subscribers.
Online forums and discussion groups
Most of the time and this is proven already, prospective customers and clients do "hang-out" in online forums and discussions groups, they ask questions, talk about past experiences, share each others ideas, or simply hang around. Finding which group they belong too, and, finding out their common needs or goals, will definitely put you a step ahead. You should try to determine the most trendy online forums or discussion boards, that is related to your business, and where prospective customers and clients in your target market are hanging around.
And, You can leave you comment and link to your website.